Signal over noise. Research over rhetoric. Insights you can actually use.
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Date: February 2026
The cloud conversation has never been louder, yet clarity has never been harder to find. What was once a straightforward infrastructure decision has evolved into a vast cloud ecosystem shaping operating models, security posture, cost structures, data strategy, and innovation velocity.
Despite this complexity, organisations are still expected to deliver measurable outcomes while navigating skills shortages, legacy environments, budget constraints, and increasing regulatory pressure.
Meanwhile, the market is flooded with content. Every week brings new perspectives on optimisation, AI adoption, cybersecurity, and efficiency, much of it is opinion-led or disconnected from real-world conditions.
What is missing is not more content. It is credible, contextual, research-backed insight!
And that is exactly why we created the Cloud On Demand Insights Hub, to help organisations understand cloud as a connected solution ecosystem, not a set of isolated technologies.
Why This Hub Exists
Cloud is no longer a single decision or destination. It spans infrastructure, platforms, security, data, governance, and operating models. Yet many organisations still make cloud decisions in silos, selecting tools instead of designing integrated, outcome-driven solutions.
This leads to familiar challenges:
- Adoption without optimisation.
- Security treated as an afterthought.
- AI ambitions that outpace readiness.
- Efficiency gains that never fully materialize.
The Insights Hub helps organisations step back, see the full picture, and make decisions with confidence.
Where We Start
We begin by unpacking four interconnected pressure points shaping today’s cloud landscape:
- Cloud adoption: environments scaling faster than governance and cost controls
- AI readiness: experimentation advancing ahead of data and operating maturity
- Security resilience: misconfiguration and shared-responsibility gaps driving incidents
- Efficiency: rising expectations versus rising cloud spend
From here, the Hub will expand into platform strategy, operating models, modernisation, data foundations, and emerging technologies. This is not about trends. It is about what works, and where organisations consistently struggle.
The Signals Shaping Our Insights
Our research points to recurring patterns across industries:
- 20–30% cloud cost overruns linked to limited visibility and low FinOps maturity.
- Fewer than half of “AI-ready” organisations have the governance and skills to scale.
- Most cloud-related security incidents stem from misconfiguration, not platform failure.
- Cloud migrations delivering speed but delaying efficiency gains beyond expectations.
Each insight answers one practical question: What should we do differently next?
Who This Is For
- Partners seeking sharper positioning and data-backed customer conversations
- Decision-makers needing clarity before committing budget, resources, or long-term strategy
No sales. No spam. Just research-led insight sand real market signals, focused on what matters now, and what’s coming next.